Saint Patrick's Day on social media

This famous day is soon, you need to be ready !

Whatever your business or your activity, if you want to be involved in this Irish Celebration, you can do it thanks to social media.
It's easy !

Here are some examples:

• Create a seasonal cover photo for this special occasion and add it on your profile, header image or background image.
• Give recipes with typical Irish products and share them. What do you think of a green cocktail for Patrick ? Or a Guinness stew for the Leprechaun ?
• Propose a quizz focus on Saint Patrick's Day and Ireland and share it !

In this way, your customers can also feel part of this day thanks to you !

 

New technologies mean new way of live

Behind each product, 

there are an idea, a man or a woman, a work strategy... 

and technologies !

Thanks to radio wave, there is the radio, people can listen to news via radio

Thanks to satellite, there is Internet, people can access to massive information and communicate online,
Thanks to radiotelephony, there is mobile phone, people can phone/text/surf online,

...

Because technologies evolve constantly and faster than before, new products emerge in the market.

Who can imagine few decades ago than we could buy a tablet computer, a smartphone ? Communicate via social media ? Create a blog like this one ?

When a new technologie arrives, it's the occasion for brands to create and promote a new product which will introduce a new way of live that mean a new way to communicate, to meet people or to obtain information.
For example, with Internet, people can meet eachothers on social network and speak with camera, that leads to create phone which are able to propose these several services.

One of the last information about new product is the iWatch, let's see by yourself on this video

The progress is without limit !

Be reactive in social media

Information in social media broadcasts itself very rapidly...

...you need to be reactive quickly !

If you use social media to promote your company, an event or an activity, you should be aware than this way of communication demand attention.

Because you are not alone to provide information on social media (such as Twitter or Facebook), you need to check daily or several times per week (it depends of your activity on social media) what are the actualities on your profile.
Thanks to social media, an information can be broadcasted very rapidily, so it's practical to share a good new or an important information.

BUT, the speed has its limits !

 

 

If a rumour spreads about your company and if it's a wrong rumour, you need to be reactive, to inform about the truth, to gather your audience, avoid the panic, misunderstanding and troubles.
A rumour can easily leads to the snowball effect and after it's difficult to go back.
Social media represent the company, its values, its activities. You have to protect it from rumours and ensure the image of you firm. If you don't you have to be ready for crisis communication.


Be careful, be reactive, be a good social-media-communicator !

Create a buzz

Do you know BUZZ ?

What is a buzz ?

It's a marketing technique used to amplify a mesage, to increase the awarness of a product, a service. It also applies for video, song.

With the emergence of new technologies and social media, it's easier to create a buzz. Information are broadcating more rapidily and everybody can share this information to the others. The word of mouth is very easy to do with social media.

According to specialist, a buzz is "a kind of savage publicity touching the customer and make him transmitter of the message".

If you succeed to create a buzz, be sure that you will be known !

How to create a buzz ?

1. Have a mesage to transmit
2. Create the surprise to impress your target
3. Broadcast it on social media and internet (these media are the best to do the buzz)
4. If you are completely lost, you can ask advice to an agency of buzz marketing (Yes, it exists!), just click here .

It's your time to create the buzz !

Presidential USA campaign

In November 2012, Obama has been reelected as the 44th President of United States. What were the role of social media ?

This campaign have used severals ways to communicate included traditional media and new media. In this way, everybody can feel concerned and find the appropriate media.

What about social media ?

• Twitter had a major role in the Obama campaign. All the videos of TV shows were tweeted in order to let the followers react. Also, all the new information were tweeted instantaneously. People can interfer ans share their opinions. The debate was not only on TV, newspapers or radio, but also in Tweeter !
• The website of the candidate had the role to promote the ideas of Obama, its programme, its ambitions. It was a good support to know more about him.

 

Watch this video about the social media and the presidential campaign. 

How will it be for the next one ? 

Double communication

Hi dear followers,

 

Rag Week is finished at Carlow, I hope you have enjoyed it and you are ready to study again !!

Today, I want to speak about the double communication.

 

As you know, few years ago, the communication came from traditional media such as radio, TV, newspapers. I will call it unique communication. The exchanges between donors and receivers were very limitated, you couldn't realy react or give your opinion about a fact given.

 

 

Times have changed

 

Nowadays, thanks to communication online and emergence of new technologies, it appears the double communication. This area is defined by the exchange and sharing. If you want to react to a new, you can express yourself via comments, feedbacks, messages. You can also create you own blogs, videos, websites to share information. It's easier to answer to people who give you messages.

 

Communications and Public Relations are a great examples of double communication. Listen and find solution. Ask and answer. Give and receive. This is the key of a good communication with your target.

 

 

And you, how do you communicate ?

Relationships ? A business !

How to meet people ?

How to have new friends ?

How to fall in love ?

 

These huge questions are recurrents in life.

Probably, you are currently thinking about it but you don't how to do.

Hoppily for you, new technologies are here ! Thanks to communcation online, you can find who you want.

 

By this way, relationships have become a real business online.

I'm sure you know some websites to meet people, such as Meetic. Also, it exists some websites to meet friends online via video games such as League of Legends. Then, you can choose a website according to your interests and your personality to meet people who look like you.

Social media are also a way to meet people, you can invite friends, create some events, share photos and videos. Facebook and Twitter are here for you !

 

 

Behind these relationships online, there are communication and marketing strategies, professionals, ideas, skills...

 

It's the meeting revolution !

Community manager, a growing and developing profession

With the emergence and the development of new technologies,

working in communication and public relations is different than before.

 

Nowadays, it's essential to be present online when you want to create a project and increase the awarness of your activities. In order to follow these changements, news activities, services and products have to been proposed by professionals. Community managers are here to insure these fonctions.

Community manager

The main role of this professional is to increase the brand online thanks to online communities, online research, blogs, social media. Also, he has to create and manage relationships.

 

Chris Brogan, the CEO of Human Business Works has described the roles and the skills of a community manager. According to him, this professional has to be able to connect people together, create a kind of athmosphere to link these people. He has to be an excellent communicator, who listen in order to underatand and transmit the message. He is the ambassador of the company, he represents its values, its ideas.

 

This link refers to advices, names, adresses to find a community manager or to help your organisation to develop your activities online.

Will you be a community manager tomorrow ?

Social Media Campaign

The role of social media in a campaign

Nowadays, a communication campaign need to be developped also on the Web. 

Social Media are the key tools to broadcast its communication campaign. 

To illustrate this, I have chosen to show you the DMA Awards.

• What are DMA Awards ?

It was created to reward and celebrate the work done by companies during the year. It focus on strategies, technology, solutions and creativity. 

For more information about DMA Awards, have a look at their website.

• Ireland won in 2011

Three awards were attributed for the media campaign "Nick and Sam's Ireland Road Trip" :

- Gold in the travel and holidays category
- Bronze for best use of social media
- Bronze for best integrated campaign

 

• Nick and Sam's Ireland Road Trip

The English couple Nick and Sam Brown have decided to travel in Ireland with the condition to not prepare their itininary. Facebood and Twitter guid them : people can propose their own idea of places to visit thanks to a message by Facebook or a tweet by Twitter. Then, Nick and Sam follow the propositions given by socail media users.

This campaign was very successful :

- 50,000 people in the UK visited the campaign webpage 

- 1,500 used social media

- +1,000% increasment in engagement on Tourism Ireland’s Facebook page in the UK

- 20 films were done by the couple during their time in Ireland, which were viewed 23,300 times

- 20,000 people entered the competition to win a road-trip of their own

You can see the media social campaign here

Are you ready to let social media guid yourself ?

Online PR is all about community

Happy St Valentine's Day :)

Today is the day for love, red flowers and great declarations... 

But, don't forget to work on your online PR and Communication project.

I find a good video about how create a community online.

"It's like be a guest in a party..." I let you watch it here

So, what do you think about it ?

In my opinion, it's very interesting to compare the business relationships to the relationships in the dailylife : how to make new friends, how be appreciate ? It's a game of seduction, of interests. 

You have to listen what your targets want, what are their needs, what are their goals. You should show that you can bring what they need and all the advantages to work with you. Your audience has to be confident. 

You also need to create a relationship on long term. 

Relationships are the key of success in communication and public relations. 

Have a community is very important, you can share activities, knowledges, services or products.Thanks to community, the members will speak about you, transmit your message and reach your audience. Social media, which are the way to communicate online, provide you to create and join community. 

Now, it's time for you to join a community online and to meet your Valentin/Valentine :)

The Twitter power

Twitter, the online "by word of mouth"

Identifiable by the "T" and the little blue bird, which may symbolizes freedom of expression and communication, this social network is used by professionals and individuals.

PR and communication agencies can use it for many reasons. It allows increasing awareness, followers can follow your activities, you can add videos, pictures or links about your projects, encourage people to consume your products/services or become client...
It's a way to share interactivity with your audience. You can circulate your image, transmit your values, your ambitious.

Twitter is a wide community of followers. Your followers can speak about your tweets to others followers and make you more famous.

Twitter is very powerful, it has a huge influence.
When you own a Twitter account, you have to be reactive, to be updated, to interfere with your audience. It's bring new information in order to keep your audience loyal and interested by what you propose.


This video show you how to use Twitter for Business.
http://www.youtube.com/watch?v=JXPmI4YaOpM


I wish you a nice week end with Twitter !

Punch, a PR Agency

Today, I have discovered Punch Communications,

a PR agency based at Leicestershire, England

If you need PR, Search or Social Media services, Punch Communications is here. Sony, BBC and WWF have been among their clients.

http://www.punchcomms.com/

This agency uses several ways to communicate online :

• A website presenting its activities, clients, services, blog, careers and contact. Clear, accessible and well-grounded, this website uses a graphic chart which corresponds to all its communication supports.
• A blog is up dated arround twice a week. It gives information or advices about PR, media or communication uses in dailylife. 
• A Twitter account allows people who are interested by this agency following their actualities and projects.
• An email address (of course) is proposed, it's a way to be directly connected with the agency.

This four online tools have to be attractive to transform the viewer looking for informations to a client.
This agency is a great example of communication online. We could propose them to register to Facebook to increase their awareness.


It's time for me to let you comment :)

How communicate online ?

Imagine, you are...

An PR agency, a firm or a famous person (why not, everything is allowed !). You wake up a morning, birds are singing, sky is blue (or not, we are in Ireland !), you make coffee and think about your day... Today, you have to become known, to increase the awarness of your activities, products, services, to interact with your audience.
Nowdays, Internet is the good media to communicate. Why Internet ? We will speak about this later.

 

So, how communicate online ?

• Social media, such as Facebook and Twitter, can create interactivity between you and the customers/audience.
• Website is a good way to introduce you, your ambition, to make your promotion.
• Blog (how forget it ?) facilitates the dialogue, the comments, the exchange.

These three technologies are the main important for me. Also, we can add electronic mail, voice mail, videocating, videao conferencing, podcasting, mobile...



Now, you have the keys to begin your online communication and PR.

Next time, I'll introduce you a nice Irish communication and PR agency.
Be patient !

See you dear bloggers, let's comment :)

Welcome

Hello, Bonjour, Buenos dias, Ciao ! 

I'm student in Media et Public Relations. This blog is about online Communications and PR. If you are close to these fields or not, this blog will give you informations about agencies, technologies, events and others surprises...

Welcome :)