With the emergence and the development of new technologies,
working in communication and public relations is different than before.
Nowadays, it's essential to be present online when you want to create a project and increase the awarness of your activities. In order to follow these changements, news activities, services and products have to been proposed by professionals. Community managers are here to insure these fonctions.
Community manager
The main role of this professional is to increase the brand online thanks to online communities, online research, blogs, social media. Also, he has to create and manage relationships.
Chris Brogan, the CEO of Human Business Works has described the roles and the skills of a community manager. According to him, this professional has to be able to connect people together, create a kind of athmosphere to link these people. He has to be an excellent communicator, who listen in order to underatand and transmit the message. He is the ambassador of the company, he represents its values, its ideas.
This link refers to advices, names, adresses to find a community manager or to help your organisation to develop your activities online.
Will you be a community manager tomorrow ?
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