Social Media Campaign

The role of social media in a campaign

Nowadays, a communication campaign need to be developped also on the Web. 

Social Media are the key tools to broadcast its communication campaign. 

To illustrate this, I have chosen to show you the DMA Awards.

• What are DMA Awards ?

It was created to reward and celebrate the work done by companies during the year. It focus on strategies, technology, solutions and creativity. 

For more information about DMA Awards, have a look at their website.

• Ireland won in 2011

Three awards were attributed for the media campaign "Nick and Sam's Ireland Road Trip" :

- Gold in the travel and holidays category
- Bronze for best use of social media
- Bronze for best integrated campaign

 

• Nick and Sam's Ireland Road Trip

The English couple Nick and Sam Brown have decided to travel in Ireland with the condition to not prepare their itininary. Facebood and Twitter guid them : people can propose their own idea of places to visit thanks to a message by Facebook or a tweet by Twitter. Then, Nick and Sam follow the propositions given by socail media users.

This campaign was very successful :

- 50,000 people in the UK visited the campaign webpage 

- 1,500 used social media

- +1,000% increasment in engagement on Tourism Ireland’s Facebook page in the UK

- 20 films were done by the couple during their time in Ireland, which were viewed 23,300 times

- 20,000 people entered the competition to win a road-trip of their own

You can see the media social campaign here

Are you ready to let social media guid yourself ?