Be reactive in social media

Information in social media broadcasts itself very rapidly...

...you need to be reactive quickly !

If you use social media to promote your company, an event or an activity, you should be aware than this way of communication demand attention.

Because you are not alone to provide information on social media (such as Twitter or Facebook), you need to check daily or several times per week (it depends of your activity on social media) what are the actualities on your profile.
Thanks to social media, an information can be broadcasted very rapidily, so it's practical to share a good new or an important information.

BUT, the speed has its limits !

 

 

If a rumour spreads about your company and if it's a wrong rumour, you need to be reactive, to inform about the truth, to gather your audience, avoid the panic, misunderstanding and troubles.
A rumour can easily leads to the snowball effect and after it's difficult to go back.
Social media represent the company, its values, its activities. You have to protect it from rumours and ensure the image of you firm. If you don't you have to be ready for crisis communication.


Be careful, be reactive, be a good social-media-communicator !