Saint Patrick's Day on social media

This famous day is soon, you need to be ready !

Whatever your business or your activity, if you want to be involved in this Irish Celebration, you can do it thanks to social media.
It's easy !

Here are some examples:

• Create a seasonal cover photo for this special occasion and add it on your profile, header image or background image.
• Give recipes with typical Irish products and share them. What do you think of a green cocktail for Patrick ? Or a Guinness stew for the Leprechaun ?
• Propose a quizz focus on Saint Patrick's Day and Ireland and share it !

In this way, your customers can also feel part of this day thanks to you !

 

New technologies mean new way of live

Behind each product, 

there are an idea, a man or a woman, a work strategy... 

and technologies !

Thanks to radio wave, there is the radio, people can listen to news via radio

Thanks to satellite, there is Internet, people can access to massive information and communicate online,
Thanks to radiotelephony, there is mobile phone, people can phone/text/surf online,

...

Because technologies evolve constantly and faster than before, new products emerge in the market.

Who can imagine few decades ago than we could buy a tablet computer, a smartphone ? Communicate via social media ? Create a blog like this one ?

When a new technologie arrives, it's the occasion for brands to create and promote a new product which will introduce a new way of live that mean a new way to communicate, to meet people or to obtain information.
For example, with Internet, people can meet eachothers on social network and speak with camera, that leads to create phone which are able to propose these several services.

One of the last information about new product is the iWatch, let's see by yourself on this video

The progress is without limit !

Be reactive in social media

Information in social media broadcasts itself very rapidly...

...you need to be reactive quickly !

If you use social media to promote your company, an event or an activity, you should be aware than this way of communication demand attention.

Because you are not alone to provide information on social media (such as Twitter or Facebook), you need to check daily or several times per week (it depends of your activity on social media) what are the actualities on your profile.
Thanks to social media, an information can be broadcasted very rapidily, so it's practical to share a good new or an important information.

BUT, the speed has its limits !

 

 

If a rumour spreads about your company and if it's a wrong rumour, you need to be reactive, to inform about the truth, to gather your audience, avoid the panic, misunderstanding and troubles.
A rumour can easily leads to the snowball effect and after it's difficult to go back.
Social media represent the company, its values, its activities. You have to protect it from rumours and ensure the image of you firm. If you don't you have to be ready for crisis communication.


Be careful, be reactive, be a good social-media-communicator !

Create a buzz

Do you know BUZZ ?

What is a buzz ?

It's a marketing technique used to amplify a mesage, to increase the awarness of a product, a service. It also applies for video, song.

With the emergence of new technologies and social media, it's easier to create a buzz. Information are broadcating more rapidily and everybody can share this information to the others. The word of mouth is very easy to do with social media.

According to specialist, a buzz is "a kind of savage publicity touching the customer and make him transmitter of the message".

If you succeed to create a buzz, be sure that you will be known !

How to create a buzz ?

1. Have a mesage to transmit
2. Create the surprise to impress your target
3. Broadcast it on social media and internet (these media are the best to do the buzz)
4. If you are completely lost, you can ask advice to an agency of buzz marketing (Yes, it exists!), just click here .

It's your time to create the buzz !

Presidential USA campaign

In November 2012, Obama has been reelected as the 44th President of United States. What were the role of social media ?

This campaign have used severals ways to communicate included traditional media and new media. In this way, everybody can feel concerned and find the appropriate media.

What about social media ?

• Twitter had a major role in the Obama campaign. All the videos of TV shows were tweeted in order to let the followers react. Also, all the new information were tweeted instantaneously. People can interfer ans share their opinions. The debate was not only on TV, newspapers or radio, but also in Tweeter !
• The website of the candidate had the role to promote the ideas of Obama, its programme, its ambitions. It was a good support to know more about him.

 

Watch this video about the social media and the presidential campaign. 

How will it be for the next one ? 

Double communication

Hi dear followers,

 

Rag Week is finished at Carlow, I hope you have enjoyed it and you are ready to study again !!

Today, I want to speak about the double communication.

 

As you know, few years ago, the communication came from traditional media such as radio, TV, newspapers. I will call it unique communication. The exchanges between donors and receivers were very limitated, you couldn't realy react or give your opinion about a fact given.

 

 

Times have changed

 

Nowadays, thanks to communication online and emergence of new technologies, it appears the double communication. This area is defined by the exchange and sharing. If you want to react to a new, you can express yourself via comments, feedbacks, messages. You can also create you own blogs, videos, websites to share information. It's easier to answer to people who give you messages.

 

Communications and Public Relations are a great examples of double communication. Listen and find solution. Ask and answer. Give and receive. This is the key of a good communication with your target.

 

 

And you, how do you communicate ?

Relationships ? A business !

How to meet people ?

How to have new friends ?

How to fall in love ?

 

These huge questions are recurrents in life.

Probably, you are currently thinking about it but you don't how to do.

Hoppily for you, new technologies are here ! Thanks to communcation online, you can find who you want.

 

By this way, relationships have become a real business online.

I'm sure you know some websites to meet people, such as Meetic. Also, it exists some websites to meet friends online via video games such as League of Legends. Then, you can choose a website according to your interests and your personality to meet people who look like you.

Social media are also a way to meet people, you can invite friends, create some events, share photos and videos. Facebook and Twitter are here for you !

 

 

Behind these relationships online, there are communication and marketing strategies, professionals, ideas, skills...

 

It's the meeting revolution !